1. What factors influence your online reputation?
Your online reputation is impacted by what you post online and what others say about you or your business online. The total amount and visibility of positive, negative, and neutral content when people search online for your name, company, brand, products or services determine your online reputation.
2. How does online reputation management work?
Google relies on a complex algorithm to determine which search results appear on what page. High authority content is likely to rank among the first results for any search term, while low authority content may not rank at all. Reputation management companies seek to influence search results by improving the authority and search visibility of positive content to promote a company, product or individual.
3. Who needs reputation management?
Everyone. Doctors, attorneys, small business owners, accountants, consultants, freelancers and contractors need a positive online image. If you are looking for a job, applying to school, dating online or seeking new clients or customers, your first impression will be online. Every business knows that customers and clients are researching products and services online before deciding to buy. Brand management is more important than ever before and a positive reputation is your most valuable asset.
4. Why do you need reputation management??
Primarily we use Core PHP & Codeigniter to build websites and portals. Customised coded sites are considered more secure, expandable, lightweight and easy to manage.
We don't work on OPENSOURE CMSs like Joomla, Wordpress, Magento, Opencart etc because - an opensource website depends on unreliable plugins and modules to add features and they often get viruses/infected, customisation is costly, Open source code is often targeted by hackers - biggest downside of an opensource website is that its security (According to Sucuri’s Hacked Website Trend Report, about 75% of hacked websites are using WordPress.), often required to install updates in opensource.
5. What are the benefits of online reputation management??
The online world has enabled people to be crueler and more hurtful than they would ever be offline.
Doctors, attorneys, small business owners, accountants, consultants, freelancers and contractors need a positive online image. If you are looking for a job, applying to school, dating online or seeking new clients or customers, your first impression will be online. Every business knows that customers and clients are researching products and services online before deciding to buy.
Reputation management online is more important than ever before and a positive reputation is your most valuable asset.
The internet does not forgive. It does not forget. And its influence continues to grow. Negative online content has destroyed relationships, devastated careers and ruined businesses.
6. Can you work on my existing website?
A positive online reputation is your most valuable asset in today’s digital world.
From the Pope to your local pub, no one is immune from attacks online and reputation risk is a reality for every person and every business. Large companies help manage risk by hiring an expensive PR firm, but the efforts of a small, local business is typically no match for the influence of TripAdvisor, Yelp or Google My Business.
For individuals, your online image can impact every stage of employment, from recruitment to career advancement.
Business owners and professionals also need to be concerned about online reputation. We work regularly with clients the following verticals:
Lawyers and Law Firms,
Brokers and Investment Advisers,
Psychologists / Therapists,
Doctors / Physicians,
Hair Salons / Beauty Professionals,
Home Repair (Plumbers, Electricians, Locksmiths),
Real Estate Agents.
Sure. But, before that we need to have a chat to know the technology your website has been built on and what's your requirements. If your website is on PHP or CI, we will surely work on your existing website.
But if your website is on Joomla, Wordpress or any other open source, we will strongly recommend you to get your website redesigned by us on Core PHP or Codeigniter for better security, SEO and performance. We don't work on Dot Net Websites.
7. Can you help me write content for my website?
Definitely. We have in-house experienced copywriters, we can write SEO friendly & engaging content for your website.
8. Are your websites SEO friendly?
Insight is popular for developing SEO friendly websites. Our websites are fully SEO optimised with on page optimisation - title, meta tags, content optimisation, image optimisation, header tag optimisation, hyperlink optimisation, xml sitemap etc. We do complete SEO tool implementation. For advanced SEO, you can opt for a dedicated SEO Package.
9. How much does Online Reputation Management cost??
Online reputation management can cost as little as $180 to as much as $5,00 monthly. There is no “one size fits all” when it comes to online reputation management, every project is unique and customized for each and every client. The cost for a successful online reputation management project is based on several important considerations:
- >The strength of the negative content (e.g., news articles have greater authority than a blog post or forum comment);
- >The number of negative mentions (multiple negative results are more challenging than a single negative result)
- >The visibility of the content (i.e., a search result appearing in positions 3, 4, 5 is more difficult to remove from Page 1 than a search result in positions 8, 9 or 10);
- >The amount of alternative positive content available to promote (e.g., social profiles, positive news articles, etc.);
- >How much new content creation will be necessary (i.e., more new content creation will increase costs).