Mobile app marketing is about interacting with your users through their entire lifecycle — from when they first hear about your app, to when they become a loyal and regular user. To do this effectively, you have to figure out who will use your app, where to find those people, what to say to them, and what they want from you.
Mobile app marketing is an advertising medium that can complement a brand's offline experience (in-store special offers, for example), drive e-commerce, or simply help connect a brand with its loyal customers. Together with mobile websites, mobile apps have become important to both consumers and marketers.
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The best kind of marketing is built on thorough, accessible data. But what are the metrics that truly measure how your app is stacking up against the goals you set? It’s not just about the number of downloads anymore–although that number definitely matters when you’re launching a new app. You want to look at:
App Store Optimization (ASO) is the process of improving the visibility of your app within an app store, the major ones being Apple App Store and Google Play Store. The basic principle of ASO, besides ranking high in the app store search results, is the focus on click-through rate (CTR).
App Store Optimization helps make your app more visible in Apple’s App Store. By optimizing indexed copy like title and keywords and carefully choosing your app’s category, you can help the right users find your app in a crowded market.
More than 5 million apps are available to download from the Apple App Store and the Google Play Store. It’s very likely that your app is facing a tough competition.
The primary goal of App Store Optimization is to increase downloads and the number of loyal users. The first step of maximizing your downloads is to get your app more easily found by the right app store visitors. But how can you do that?
the search ranking position of an app directly correlates with the number of downloads. The higher your app ranks in the search results, the more relevant it appears to users. Higher ranking apps also get more downloads since users usually don’t scroll through every search result. They usually look at the first 5 or so. That’s why achieving a top rank is crucial to app success. Without App Store Optimization, you are missing out on the largest marketing channel for mobile apps and games.
You know now that most users find apps by searching in the app stores. Because of that App Store Optimization is a must if you want to get your app in front of the right users. In fact, many people argue that optimizing your app is the most effective marketing strategy for mobile apps and games. Here is how you can benefit from App Store Optimization:
[ Playstore / App store]
[ Playstore + App store]
|Monthly Ad Budget/Month||₹15000||₹25000|
|Install Per Month||1500-2000||2000-3000|
|Keyword Research Report||3/6||5/10|
|Initial Baseline Ranking Report|
|App Title Optimization|
|App Description Optimization|
|App Keywords Optimization||App Images Optimization|
|App Dashboard Customization|
|Article Writing - 1|
|Blog Writing - 2|
|Review Writing - 20|
|Article Submission - 5||Review Submission - 10|
|APK file Sharing - 5|
|Social Bookmarking - 10|
|App Video Submission (provided by client) - 5|
|Monthly Activity Performance Report|
|Monthly Ad Budget/Month||₹ 15000||₹ 25000|
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