Why ASO required ?
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More than 5 million apps are available to download from the Apple App Store and the Google Play Store. It’s very likely that your app is facing a tough competition.
The primary goal of App Store Optimization is to increase downloads and the number of loyal users. The first step of maximizing your downloads is to get your app more easily found by the right app store visitors. But how can you do that?
the search ranking position of an app directly correlates with the number of downloads. The higher your app ranks in the search results, the more relevant it appears to users. Higher ranking apps also get more downloads since users usually don’t scroll through every search result. They usually look at the first 5 or so. That’s why achieving a top rank is crucial to app success. Without App Store Optimization, you are missing out on the largest marketing channel for mobile apps and games.
Benefits for App store Optimization(ASO).
You know now that most users find apps by searching in the app stores. Because of that App Store Optimization is a must if you want to get your app in front of the right users. In fact, many people argue that optimizing your app is the most effective marketing strategy for mobile apps and games. Here is how you can benefit from App Store Optimization: Improve your Visibility & Stand out in the App StoresPeople can’t download and use your app if they can’t find it. So no matter how great your app is, if it’s not easily discoverable you won’t reach the app success that you deserve. Don’t let all of your hard work go to waste, start optimizing!
Always get discovered by Relevant UsersIt is not enough that your app is found, it has to be found by the right users – users that are actually on a hunt for an app like yours. App Store Optimization gets you to the right users because it matches your app to relevant keywords. These are the search terms people will use to find your app. Increase your Organic DownloadsA good ASO strategy will undoubtedly boost your organic installs and ensure long-term results. That’s because when people search for keywords related to your app, they’ll always find yours. With regular monitoring and updating you make sure your efforts are successful. Cut User Acquisition CostsInstead of spending money on ads, you can lower your user acquisition costs by focusing on organic growth with ASO. This not only saves you money, but also ensures steady growth. Increase your Revenue and Conversion RateThere are various ways to monetize your app. This includes in-app ads, in-app purchases, and subscription models. As a result many of you may decide to run ads to bring in more users and thus, more revenue. But if your app store listing page isn’t converting, meaning convincing users to actually download your app, then your ad spend has gone to waste. Remember, App Store Optimization also involves Conversion Rate Optimization, getting people to click through and download. Grow your User Base WorldwideBy making your app available in other languages through an App Store Optimization process called localization, you can get users from all over the world to discover your app. ASO can help you take your app global.